Events / News


11 nov 2013
SIDI SPORT ENJOYS FANTASTIC SUCCESS AT THE EICMA IN MILAN
Tony Cairoli and other Sidi champions warmly welcomed by their fans

Maser (Treviso), 11 November, 2013 - It was a great success for Sidi Sport at the Eicma of Milano. The 71st edition of the International Motorcycle Expo was held from November 5th through the 10th. The event sparked the attention of an estimated 500 thousand people (we're still awaiting official numbers) among fans and businesses from the sector who came from all over the world to discover all the latest in new trends for 2014.
It was an important showcase for Sidi Sport, which shined among the more than 1400 brands from 38 countries. Sidi set up an expo space covering almost 100 square meters where people could get an up-close, hands-on look at all the products from the 2014 catalogue collection. It was also a special place to meet many of the champions from the Sidi Sport stables. Plenty of these aces dropped by the Sidi stand; just to name a few, from the world of motocross, Tony Cairoli, Rui Goncalves and Kiara Fontanesi, Moto GP rider Michele Pirro, the enduro ace Ivan Cervantes, rally raid specialist David Casteu and many more.
We are really very pleased; true to its tradition, the Eicma is an important working event useful for meeting and sharing with our consolidated clients as well as making new contacts -
explains  Rosella Signori, owner of Sidi Sport-. However, one of the nicest aspects is still the contact we get with the public. In addition to this, here at the Eicma we get the chance to celebrate our champions who, as always, are always exceptional at making themselves available to their fans and enthusiasts for a picture, an autograph and a greeting. The most outstanding example is definitely  Tony Cairoli, who visited the Sidi stands several times throughout the fair and who was always met with fantastic affection and enthusiasm.