Events / News

18 may 2013
The excitement for the Pink Race

Maser (Treviso), 17 May, 2013 – This week the Sidi general Headquarters in Maser (Treviso) hosted its traditional annual meeting for retailers of cycling products from the Sidi Sport collection. As always, lots of distributors of the Sidi brand came from all over the world to participate, from the Far East toNorth America and even from the Old Continent.
All the new items from the Sidi Sport collection were presented during the meeting, which was also a dual opportunity that provided professional updates as well as the chance for retailers and Sidi staff to meet, network and build personal ties. With this in mind, this year Sidi decided to offer a special treat to those distributors attending the meeting, providing them an unforgettable day at the Giro d’Italia. Taking advantage of the passage of the Pink Race through the territory on Thursday, March 16th, for the twelfth, 134-km stage from Longarone toTreviso, Sidi organized a special event to give all its retailers the opportunity to get a closer look at the excitement of the Giro.
The day started with breakfast in the morning at the same hotel that was hosting Team Cannondale Pro Cycling, where the distributors where able to meet and mingle, taking photos with and getting autographs from all the riders led by Elia Viviani, who for the moment in this Giro has captured two excellent second places on the wheels of the king of final sprints, Mark Cavendish. They also got to meet with the technical staff of the team.
Afterward the Sidi group headed to the starting village in Longarone where, in spite of the pouring rain that continued falling throughout the day, the retailers were able to immerse themselves in the magical atmosphere that surrounds the Pink Race. From here they were also able to get a closer look at the other big guns from the Sidi pool and all the riders in the Giro, with a visit to the Team Lampre-Merida bus to drop in on Filippo Pozzato and Michele Scarponi. For the occasion of the Longarone-Treviso stage and in spite of the rain, Pippo Pozzato was sporting a brand new pair of bright, fluorescent pink Sidi Wire shoes, which Sidi Sport designed and produced specially for their champion. There was also particular interest for Cannondale Pro Cycling and Lampre-Merida, which in fact are the two World Tour teams sponsored entirely by Sidi Sport.
Ready, set, go! And the stage took off with the group of Sidi guests following the race route to the mountain GP, which was set up on the gruelling and spectacular wall at Ca’ del Poggio, where the distributors were treated to a much appreciated tasting of typical local products. Then they watched the race ride past and cheered on their favourite champions, with the fugitives in the lead including Sidi athlete Maxim Belkov, who has already won one stage, and the pink jersey group following behind.
Then it was on to the grand finale in Treviso where, indulging in the hospitality offered by local Sidi retailer “Bici Bikes”, the Sidi group enjoyed the last phases of the stage that brought the peloton to the final sprint won by Cannonball, ahead of French champion Nacer Bouhanni, who is one of the emerging talents from the Sidi Sport pool.
Attached are photos from the day at the Giro d’Italia for Sidi Sport distributors.